Section 3.3 Foreign direct investments that promote shared prosperity in Kenya

U.S. companies increasingly see Kenya as a destination for investment: they are building new facilities, expanding existing operations, and creating manufacturing jobs in line with Kenya’s goals of modernizing its economy that is predominantly occupied by domestic workers.

Finding 10: American companies have contributed approximately USD 294.2 million annually in foreign direct investment (FDI), creating roughly 1,009 new local jobs each year since 2015 to grow the Kenyan economy.

Since 2010, 85 American companies have invested an estimated total of USD 2.93 billion in Kenya through greenfield investments and acquiring physical assets (as opposed to mergers and acquisitions or leasing of existing facilities). Foreign direct investment varies from year to year, but U.S.-based companies have generated about USD 294.2 million annually in investment capital and 1,009 new jobs per year on average from 2015 onwards to benefit the Kenyan economy (Financial Times, n.d.). The United States leads all countries in creating jobs that are occupied by Kenyans. Table 3 shows the top ten U.S.-based companies in terms of foreign direct investment dollars between 2010 and 2019.

Table 3. Top 10 U.S. companies investing in Kenya, 2010-2019

Rank Company Sector Total FDI
(in millions USD)
Estimated jobs created
1 Cummins Renewable energy USD 460 251
2 Dupre Investments Transportation and warehousing USD 398 216
3 General Electric (GE) Renewable energy, medical devices, transportation and warehousing USD 359 80
4 Coca-Cola Food and beverages USD 243 2,616
5 IBM Software and IT services USD 127 359
6 Ormat Technologies Renewable energy USD 104 60
7 Alternet Systems Non-automotive transport OEM USD 73 1,361
8 Mars Food and beverages USD 65 847
9 MasterCard Financial services, software and IT services USD 62 91
10 Microsoft Software and IT services USD 55 83

Notes: This table breaks down foreign direct investment dollars and local jobs created by the 10 largest U.S. companies active in Kenya based upon the size of their investments. FDI dollars are in millions of constant 2019 USD.

Source: Financial Times fDi Markets database.

Renewable energy, transportation and warehousing operations, and food and beverage industries attracted the largest volume of U.S. investment capital, for a total of USD 1.8 billion invested since 2010 (see Figure 10). Job creation is led by manufacturing operations in the food and beverage and transportation industries, followed by software and information technology services. With recurring investments from leading American tech companies, such as Oracle and Microsoft, and more recent investments from Amazon and Facebook, American companies are making investments in future technologies as well as more traditional manufacturing operations.

Figure 10. Total FDI from the United States to Kenya and jobs created by sector, 2010-2019

17 other sectors Financial services Business services Food & beverages Transportation & warehousing Renewable energy $896.5 million 455.9 425.7 274.3 170.3 708.2
17 other sectors Financial services Business services Software & IT services Non-automotive transport OEM Food & beverages 4529 jobs 1361 939 680 475 2104

Notes: These two graphs visualize by sector the total foreign direct investment dollars and total jobs created for the local economy by U.S. companies investing in Kenya. Dollar amounts are in constant 2019 USD.

Source: Financial Times fDi Markets database

Section 3.4 U.S. tourism and remittance dollars benefiting the Kenyan economy

Tourism is a booming business in Kenya, and the United States remains one of the top source markets for international visitors, which generate valuable revenues to fuel Kenya’s economy. The United States, meanwhile, has been an attractive destination to live and work for overseas Kenyans who maintain close ties with their home country, such as sending remittances back to their families and communities. As Kenya’s Central Bank (2017) notes, “these remittance flows are now being recognized as an important contributor to the country’s growth and development,” as they can improve livelihoods and facilitate new investment. In this section, we examine how revenues from U.S. tourists and remittances from Kenyans living in the United States contribute to Kenya’s growth and prosperity in line with Vision 2030.

Finding 11: Visiting U.S. tourists generate an estimated USD 190.7 million in annual revenues for the Kenyan economy through tourism receipts and visa-related fees.

Between 2013-2017, 15.4 percent of Kenya’s total annual exports on average have been in the form of international tourism (WDI). U.S. tourists comprise about 10 percent of the 1.1 million tourists that visit Kenya from around the world every year, which translates into an annual U.S. contribution of roughly USD 190.7 million into the Kenyan economy (see Figure 11).

Figure 11. U.S. tourists and associated revenues for Kenya, 2009-2017

50 100 150 200 $250 million 30,000 60,000 90,000 120,000 150,000 V alue of tourism f r om U.S. Number of tourists f r om U.S. 2017 2016 2015 2014 2013 2012 2011 2010 2009

Notes: This graph visualizes the total number of U.S. tourists visiting Kenya each year between 2009 and 2017 (line), along with the approximate value revenues gnerated from U.S. tourists in the same period in constant 2019 USD (bars).

Source: Ministry of Tourism & Wildlife, Govt. of Kenya.

As the third largest tourism economy in sub-Saharan Africa, 9.3 percent of Kenya’s employment is in the tourism sector (World Travel and Tourism Council, 2019). Hotels, wildlife safaris, handicrafts, and other industries offer livelihood opportunities to Kenya’s low- and middle-income households to help secure a better future for their families.

Beyond direct expenditures in the Kenyan economy, U.S. tourists also account for visa and administrative revenues for the Kenyan government of roughly USD 5 million every year, through the levy of visa and administrative fees on American visitors.

Finding 12: Overseas Kenyans living and working in the United States sent home USD 517.6 million annually on average to their families and communities.

In Chapter 2, we discussed the volume of Kenyan students, scholars, and workers that reside in the United States, either temporarily or permanently. Many of these Kenyans living overseas continue to maintain strong ties to their families and communities back in Kenya, such as through sending remittances: a transfer of money usually by a foreign worker to an individual in their home country. These remittances are an important form of financial support to family members to weather shocks or supplement their earnings, but they can also provide capital to spur individual entrepreneurial activity or invest in Kenyan businesses or real estate.

The United States is the second largest source country for remittances back to Kenya. Kenyan individuals, families, and enterprises received an average of USD 517.6 million annually from senders in the United States between 2013 and 2017 (see Figure 12). These transfers from the United States to Kenya have risen steadily over the past decade, despite the fallout from the great recession of 2008. In recent years, the amount of yearly remittances received by Kenya has exceeded the total remittances received by all other Eastern African countries combined (KNOMAD, 2019).

Figure 12. Remittances from the United States to Kenya, 2010-2017

0 100 200 300 400 500 600 $700 million 17 15 2010

Notes: The graph visualizes remittances from overseas Kenyans living in the United States between 2010 and 2017 in millions of constant 2019 USD.

Source: The World Bank’s Bilateral Remittance Estimates.